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How to integrate Hubspot with Session

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You can set up the Hopin Session to HubSpot integration by navigating to the Integrations tab in the Hopin Session Dashboard, selecting “Set up integration” under HubSpot, and clicking “Connect.”



If it is your first time connecting the integration to Session, you must create a new Authentication. This will allow Session to add data to your HubSpot account. 

 


Once that is ready, you can click “Next” in order to map UTM fields to your HubSpot UTM fields. If you need help creating those fields in HubSpot, here’s an article from Hubspot describing best practices. You can leave those fields empty if you don’t want to sync UTM codes.

 

 



Once successfully finished, the integration will appear “Connected” on your Integrations dashboard page.

 

After the configuration, the integration is on by default on all of your next Scheduled Sessions. You can turn it off per session by navigating to Customize room > Registration inside the specific Session.

 

 

In order to view the HubSpot Activities generated by Session, you need to make sure that you have the Session integration enabled in your HubSpot activity tab.

 



If you wish to stop sending data to HubSpot altogether, you can “Disconnect” the integration from the dashboard.

 

What are the capabilities of the Hopin Session to HubSpot integration?

The Hopin Session to HubSpot integration creates/updates a contact with a timeline event when:

  • A user registers to attend a webinar
  • A user attends a webinar
  • A user watches a recording

Contacts are only created if no record with that email already exists. If the contact exists, it will not be duplicated - the contact timeline will be updated instead.

The integration only works for Scheduled Sessions where registration (including First Name, Last Name) is required. 

 

The following data is included:

 

Event When data is synced Data synced
User registers to attend a webinar As soon as the user registers
  • First Name
  • Last Name
  • Email
  • Session information (Session URL, Session date, Session Start, Session ID)
  • (if configured) Company title and UTM codes
User attends a webinar As soon as the session ends (not when the user attends)
  • First Name
  • Last Name
  • Email
  • Session information (Session URL, Session date, Session Start, Session ID),
  • Engagement score
  • View time (in seconds and as a percentage of session duration)
User watches a recording As soon as the user starts watching the recording
  • First Name
  • Last Name
  • Email
  • Session information (Session URL, Session date, Session ID)
  • If configured: Company, Title and UTM codes 
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